User Research
User research is the process of understanding the impact of design on an audience and focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
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What is User Research?
The information in the remainder of this chapter will give you a glimpse into the basics of user research and testing. Though it’s not an in-depth how-to on conducting user research, it’ll give you broad insight into the types of user research methods so you can incorporate user research into your project timelines.
How to choose the right UX metrics for your product
If you want your product’s design to be informed by large-scale data, it really helps to have metrics that reflect the quality of the user experience, and that map closely to your main goals. Try using HEART and Goals-Signals-Metrics to help you get there.
Start Up on the Right Foot — Build a Customer Advisory Board
“We were able to email 10 of our customer advisory board members, give them mockups of the new feature and invite them for an hour of usability testing — we threw in Amazon gift cards as a reward — and the results were amazing,” says Peter Kazanjy, best known for co-founding recruiting startup TalentBin and his proven early-stage sales wisdom. “With a Customer Advisory Board (CAB), you essentially have a captive audience of folks who are fired up for your success, and who you can leverage on an ongoing basis to build the best product possible.”
