User Journey
A user journey represents a sequence of events or experiences a user might encounter while using a product or service. A user journey can be mapped or designed to show the steps and choices presented as interactions, and the resulting actions.
Articles
How to Create a Customer Journey Map
Every interaction a customer has with an organization has an effect on satisfaction, loyalty, and the bottom line. Plotting out a customer’s emotional landscape by way of a Customer Journey Map, or Experience Map, along their path sheds light on key opportunities for deepening those relationships.
A Step By Step Guide To Building Customer Journey Maps
Digital marketers get asked this question all the time. Without realizing it, the businesses who want the secret sauce, the quick fix to more “conversions,” are asking the wrong question. What they really should be asking is, “How do I help my customers achieve their goals on my website while still achieving mine?”
How to Run an Empathy & User Journey Mapping Workshop
This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping. Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a user’s experience with a product or service as a series of steps and themes.
