Strategy is comprised of three parts: vision (who the customers are, what customers need, and how you plan to deliver a unique offering), goals (what you want to achieve in the next quarter, year or 18 months) and initiatives (the high-level efforts that will help you achieve your goals).
Getting product strategy right
In the early days of a company, getting product strategy right is way more important than perfecting sales, marketing or any other part of your business.
Facebook’s shameless copying of Snapchat and what it means for your product strategy
Over the last year, Facebook’s been maniacal about incorporating Stories into each and every one of it’s products. This isn’t by accident or something they woke up one day and decided to do. It’s part of a deliberate product strategy that started 5 years ago. Now, five years later they are being called out for copying.
How to Develop Your Product Strategy
As product management functions continue to proliferate both startups and large companies, it’s increasingly important for leaders to develop an effective product strategy. Doing so requires product leaders to step away from their (many) day-to-day responsibilities to think about the big picture.
Value Proposition Design: How to Create Products and Services Customers Want
Value Proposition Design helps you tackle a core challenge of every business creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.