Many companies don’t see the importance of information architecture because they think it’s impractical. It’s hard to argue that IA takes some time to create it and requires specific skills to do it efficiently. However, powerful IA is a guarantee of the high-quality product since it reduces the possibility of the usability and navigation problems.

Information architecture is a task often shared by designers, developers, and content strategists. But regardless of who takes on the task, IA is a field of its own, with influences, tools, and resources that are worth investigation. In this article we’ll discuss what information architecture really is, and why it’s a valuable aspect of the user experience process.

If you want clean and focused design, you have to start with clean and focused Information Architecture. It forces us to do the thinking, so our users don’t have to.

If you already have tens of pages on your site, you should do proper information architecture analysis. Guiding people through the vast amount of information on offer is something that requires thought and research. Intuitive navigation doesn’t happen by chance.

Information architecture is vital for the powerful design but it needs to be done right. The various IA techniques discussed in this article can be combined and applied depending on the product and the clients’ requirements.

Information Architecture is the information backbone of the site; navigation refers to those elements in the UI that allow users to reach specific information on the site.

Good information architecture is essential to providing a good UX and to accomplishing your business goals. But how can you tell if an IA is “good”? Start by looking at your analytics data.