Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation provides both the fuel and also the source material for building prototypes and getting innovative solutions into the hands of your users.
Introduction to the Essential Ideation Techniques which are the Heart of Design Thinking
Ideation is at the heart of the Design Thinking process. There are literally hundreds of ideation techniques, for example brainstorming, sketching, SCAMPER, and prototyping. Some techniques are merely renamed or slightly adapted versions of more foundational techniques.
How to Select the Best Idea by the end of an Ideation Session
Once an ideation session has finished, it’s time to collect, categorise, refine and narrow down the best idea, solution, or strategy. Here are the best selection methods. It’s Post-it voting, the Four Categories method, the Bingo Selection method and the Idea Affinity Diagram. The Six Thinking Hats and the Now Wow How Matrix will help you apply the idea criteria, which are right for your current design challenge.
Ideation is Product Management
Bryan Mattimore, Co-Founder and Chief Idea Guy at Growth Engine, shares the techniques he’s used to help companies like Kraft and Ford generate new ideas and how to bring ideas to market from within a large organization.
A Technique for Producing Ideas
This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.
Made to Stick: Why Some Ideas Survive and Others Die
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.