Grow your users is to understand the growth drivers at each stage - acquisition, activation, conversion, retention, referral - and then make sure that you have a strategy and tools to address those drivers.
Growth Guide: How to Set Up, Staff and Scale a Growth Program
Advice from 25 preeminent growth experts at top startups
What is a North Star Metric?
The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth.
The only metric that matters
You need a metric that specifically answers this. It can be “x people did 3 searches in the past week”. Or “y people visited my site 9 times in the past month”. Or “z people made at least one purchase in the last 90 days.” But whatever it is, it should be a signal that they are using their product in the way you expected and that they use it enough so that you believe they will come back to use it more and more.
Practical tips for applying the growth mindset to product
Applying a growth mindset to your own career or product team is hard work, over and above the everyday work of product and people management. Much of it is also deeply uncomfortable and personal. What follows are some practical tips to help you get started.
Diligence at Social Capital Part 1: Accounting for User Growth
Diligence is designed to help us understand both what currently exists and what may come to be as well as to try and help the entrepreneur on their path.
Greylock’s Casey Winters on how to create long-term growth
Long-term, meaningful growth is about much more than signups or downloads. It means making your users successful, and driving them back to your product again and again.
Retention is Hard, and Getting Harder - Here’s Why
There are three main reasons retention has gotten harder - fierce competition, channel fatigue, and the rise of monopolies.
5 Mental Models that Help Product Managers Acquire and Retain Users
This article includes some of the mental models I’ve found most valuable for each stage of growing a product, and how to apply them.
"Starting Something from Nothing" with Jason Meresman, GrowthHackers
If you're new to growth hacking, product management or just plain itching to get back into the swing of this show, you DO NOT want to miss this very special episode with Jason.
How to build a systematic growth engine
How three incredible companies, Hubspot, Codeship, and Shopify, leverage data to inform growth? We'll take you through each of their stories and break down the key elements they use to drive systematic growth. From "question-storming" to prioritization techniques, launching and measuring, you'll learn what it takes to successfully launch, measure, and learn from your experiments.
Mobile Growth Marketing: Strategy, Hacks and Tools
How to grow your mobile app user base? From acquisition, to activation to retention and virality: I went through several interesting growth tactics I discovered recently. Get inspiration and adapt these ideas to your business.
Growth Lessons from Early Snapchat
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
This book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.